How to minimise biases' impact in users' research?

Cognitive biases in research

How to video
Project Overview
As part of the "Understanding People" module at Hyper Island, students were asked to identify one aspect of the human centred design research process, and teach it through a "How to" video (a talking head).
What I did
Script Writing
Why is it important to
avoid biases in users' research?
Design Thinking cannot begin without a deep understanding of the people we are designing for. And in order to gain some insights, it is important for design thinkers to empathize.

According to Daniel Kahneman in Thinking, Fast and Slow, true empathy for users requires designers to leave their own assumptions and experiences behind when making observations.

As a human being, we are full of biases and assumptions which help us to process information quickly and not overload. However, this very fundamental element of human cognition can easily impact the way we collect and analyse results from research.
Due to all of this, this is the reason why I chose to produce a video to explain how biases form in the human brain, and how it can impact the empathy process when doing human centred design research. I also discuss some tools you can use in order to reduce biases' impact on your research process.
How to minimise biases' impact in users' research?